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The author of the book: Richard B. Pace
Edition: University of Texas Press
Date of issue: 15 May 2013
Format files: Epub, PDF
The size of the: 943 KB
City - Country: Austin, TX, United States
Full description of the book Amazon Town TV : An Audience Ethnography in Gurupa, Brazil:In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupa one year after the first few television sets arrived. On a nightly basis, as the community's electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupa in the decades during and following PDF the spread of television. Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television's introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television's influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.
About the author Richard B. PaceRichard Pace is Professor of Anthropology at Middle Tennessee State University. He is the author of The Struggle for Amazon Town: Gurupa Revisited and articles in the American Anthropologist, American Ethnologist, Ethnology, Journal of Anthropological Research, Boletim do Museu Goeldi, and Luso-Brazilian Review. Brian P. Hinote is Assistant Professor of Sociology at Middle Tennessee State University. His research focuses on health and health policy in the United States and other international contexts and appears in various journals including Social Science & Medicine, Social Theory & Health, Appetite, Europe-Asia Studies, and Kolner Zeitschrift fur Soziologie und Sozial Psychologie.
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